“Everyone always wants to make a statement after something big has happened,” adds Victoria Hunter, colorist and co-owner of New York City’s Whittemore House Salon, who took model Ariel Nicholson to a rich shade of cinnamon for this month’s cover shoot. “Red and copper are traditionally colors for excitement,” Brownsell suggests as to why the off-kilter color seems to be having a moment: Filled with how-tos and DIY coloring tips, the #copperhair hashtag on TikTok has nearly 25 million views and counting. Jovovich’s bleached roots and neon undertones achieved Besson’s vision of someone who “looked like she came from 20,000 years in the past and 20,000 years in the future,” successfully cementing the “radioactive, almost alien” color into the pantheon of movie moments turned mood-board-mainstays.Īccording to colorist and Bleach London cofounder Alex Brownsell, Jovovich’s specific tone is behind the brand’s Tangerine Dream, a bright-auburn semipermanent dye that recently eclipsed its popular Rosé, a candy-floss pink, as its best-selling product. “I said, ‘Do you want to be a supermodel, or do you want to be an actress?’ ” recalls the visionary Dutch-born pro, who is perhaps best known for helping craft the artfully disheveled hair of the ’90s via his long-standing collaboration with the film’s costume designer, Jean Paul Gaultier. To successfully persuade Milla Jovovich to dye her hair a career-defining shade of bright copper for Luc Besson’s 1997 sci-fi classic The Fifth Element, hairstylist Ward Stegerhoek appealed to her ambition.
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